I loved the wonderful history of skagen design

I loved the wonderful history of Skagen Design

Way back in 1986 Henrik Jorst and Charlotte Kjolbye were introduced at a company soiree and they ended up falling for each other. Shortly after, Carlsberg brewers, Henrik’s then bosses transferred him to The Big Apple to take over their North American marketing setup. Not long after, Charlotte joined up with Henrik in NYC and the two married the next summer.

A Danish buddy shipped them some examples of his company gift watches to work out if the pair could pioneer a sales network for them in the USA. They moved on to designing their own unique watches and quickly found that the buyers loved the designs but they told the couple they should sell the products under a brand name rather than just offer them with corporate logo branding.
In reply the Danes commissioned 800 watches in 4 unique styles under the handle Skagen Denmark. The pair founded Skagen as a result of an individual passion for design and a devout belief that they had a feel for what folks wanted — specifically, wonderfully designed, fine quality items with Scandinavian style at a sensible price.
This initial crop of Skagen watches shortly sold out, so did a further shipment and for the next year Henrik and Charlotte designed thirty new models. Charlotte had a fluke encounter with a manager from a producer of an enormous mail order catalog. The purchaser took a chance and highlighted the Skagen womens watches on the back cover of the one-off Fathers’ Day edition. The total stock sold out and the couple suddenly had a sales total of US$800,000 whilst working out of their NYC apartment.

Move forward to 1995 and Bloomingdales store took the Skagen Denmark watches on a trial basis. They sold out in a single day. In 1998 Inc. Mag listed Skagen Designs as being amongst the 250 swiftest growing personal firms in the United States. Turnover had increased by 1200 % over five years. A new office was opened in Denmark to set up ECU distribution and 80 stores in Denmark commenced selling the watches.

By 1996 the Skagen Denmark company had grown to nearly one hundred workers and the brand started selling their products in the United Kingdom, followed by Germany and the Netherlands in year two thousand. The Corporation has gone from strength to strength since then and is now an enormous concern with 160 staff and distribution in more than 60 world markets. The brand currently offers more than 250 watch designs sold in more than 5000 stores worldwide.

On the most northerly peninsula of Denmark where the North Sea and the Baltic combine can be found the tiny village of Skagen with its pretty white sandy beaches offering cessation from the hustle and bustle of modern life. It is no wonder countless artists have been making their way here since the 1890s to capture the stark, unspoilt sweetness of the sea and the sand illuminated by the special qualities of the natural light found in this area. It is here where the natural purity and sweetness of Danish design found its unique qualities. This tiny town set by the sea is still the muse for all Skagen Denmark products.

Everything about Skagen’s designs challenges traditional watch market trends. Skagen prefer to supply an authentic design philosophy that stays unswerving to the founders’ original vision year after year.
You will not find any outsized, loud, designs bearing the Skagen name. Instead you’ll find clean, chic designs, skillful craftsmanship and technical perfection. This leads to their ultra-slim signature watches with fine stainless steel mesh bands, graceful yet classic designs and delicate, provoking colours and styles at the cutting edge of fresh culture. Skagen’s mission is to supply a luxurious look and feel at an affordable price..

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